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How to Reach the Perfect Hispanic Audience Using Televisa Television Network


Are you looking for ways to connect with the Hispanic audience along the United States and Mexico border? One of the most effective ways to do so is by using Televisa television network. Televisa is the largest media company in the Spanish-speaking world, with a massive reach across Latin America and the United States. In this article, we’ll explore how to reach the perfect Hispanic audience using Televisa television network along the United States and Mexico border.

The Hispanic community is one of the fastest-growing demographics in the United States. With a population of over 60 million, Hispanics represent a huge opportunity for businesses looking to expand their customer base. However, reaching this audience can be challenging, particularly for those who are not familiar with the culture and language.

That’s where Televisa comes in. As the leading media company in the Spanish-speaking world, Televisa has a deep understanding of the Hispanic culture and the best ways to reach this audience. By using Televisa television network, you harness the power of the Televisa brand and the influence of a Hispanic audience that is proven to be brand loyal.

Understanding the Hispanic Audience

Before we dive into how to reach the perfect Hispanic audience using Televisa television network, it’s important to understand who this audience is and what they value. The Hispanic community is incredibly diverse, with different cultures, languages, and traditions. However, along the US/Mexico Border, this Hispanic audience is primarily from Mexico.  Starchannel Marketing understands that our two cultures blend and create an entirely unique hybrid culture that is driven by Hispanic values that focus on family while still being influenced by American products and lifestyles.  Starchannel understands this market and optimizes content and time periods on Televisa to match your message to the perfect Hispanic audience.  Starchannel Marketing uses these commonalities to help their clients connect with this audience.

For example, family is incredibly important to the Hispanic community. Many Hispanic households are multi-generational, with grandparents, parents, and children all living together. This presents a unique opportunity for businesses that want to connect with the Hispanic audience, as family-focused marketing can be very effective.  Culturally, Hispanic households are traditionally influenced by the Female household leader.  They are typically the primary financial decision-maker for product and service consumption that affects the home and the family.  Televisa dominates female Hispanic audiences along the border with a powerful lineup of female-targeted programming that includes hosted variety shows that focus on family and community, as well as being leaders in the episodic program genre known as the “Telenovela”.

A Telenovela is a television program genre that originated in Latin America and is characterized by a melodramatic storyline often centered around a romantic plot. Telenovelas typically have a finite duration, with most running for a predetermined number of episodes, and they usually air on a daily or weekly basis.  Unlike the American “Soap Opera”, the format of the Telenovela is arguably the origin of the streaming content of today, developing a story that runs for a limited number of seasons, sometimes only one, and draws to an end.  The engagement and following is huge, and Televisa not only owns this format, but also produces most of the content for competitive US Hispanic television networks such as Telemundo and Univision.  Along the border of Mexico and the United States, this program airs first (by about one week) on Televisa before it is aired on the other stations.  This is why the same program aired first on Televisa will typically garner higher ratings on average than the second showing on the other stations.

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