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How to Reach the Perfect Hispanic Audience Using Starchannel and Televisa 


Now that we have a better understanding of the Hispanic audience, let’s explore how to reach this audience using Televisa television network. Here are some strategies to consider:

1. Target your advertising

One of the biggest advantages of using Televisa television network is the ability to target your advertising to specific audiences. Televisa has a deep understanding of the Hispanic community, so they can help you create ads that resonate with this audience. They can also help you choose the right programming to reach your target audience.

2. Create Spanish-language content

As we mentioned earlier, Spanish is still an important language for many Hispanics. Creating Spanish-language content can help you connect with this audience in a more meaningful way. Within our Border markets, it is typical to find an 80%+ Hispanic HH with over 30% households preferring Spanish spoken in the home. Televisa can help you create high-quality Spanish-language content that resonates with your target audience.

3. Focus on family-focused marketing

As we mentioned earlier, family is incredibly important to the Hispanic community. Creating ads and content that focus on family can be very effective. Televisa can help you create family-focused marketing campaigns that resonate with the Hispanic audience.

4. Leverage cultural events

The Hispanic community has many cultural events throughout the year.  A point to consider is that while the United States recognizes many Hispanic calendar events such as Cinco de Mayo, Dia De Los Muertos, and Hispanic Heritage Month, these may not resonate with Mexican cultural events.  Starchannel Marketing is familiar with the holidays and cultural events that are important in our Mexico/US markets and can optimize your branding campaigns to match the events that matter. These events present a unique opportunity for businesses to connect with the Hispanic audience. Starchannel Marketing and Televisa can help you create marketing campaigns that leverage these cultural events to reach your target audience.

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