Star Channel

Border Markets

Laredo DMA

Reach and engage the predominantly Hispanic market on both sides3 of the
Texas/Mexico border using the Power of Televisa




Hispanic Mkt Rank


YOY market size growth

The Market

Laredo DMA

The Laredo DMA is a market that accounts for more commerce coming North from Mexico daily than all other Texas/MexicoPorts of Entry combined. Our average border crossing time every day is 1.5hours, reflecting the volume of cross-border commuting in our market every day to work, purchase goods, dine, and vacation. Our relevant advertising audience living and spending in this DMA are on both sides of the border. With a population in Nuevo Laredo that almost doubles that of Laredo, no other station in this market gives you the audience size that Televisa does on both sections of our border DMA.

DMA United States Population


DMA Mexico Population


Total DMA Population



Television HH


Hispanic Population


Local Business Owned by Women


Local Hispanic owned Business

The Audience


Spanish Spoken in Home

Viewership Data

of Latinas say a woman is the primary shopper in their households, controlling the majority of the current $1.2 Trillion Hispanic buying power

The Programming

Local News

National News

Hispanic audience now

Starchannel can help design a targeted Hispanic marketing plan along the border across multiple border markets. With over 30 years experience in harnessing the power of the Hispanic Consumer, Starchannel can optimize your market presence through spot buys, sponsorships, customized cross-marketing opportunities that resonate with our Hispanic audience.

Ready to Dominate the Laredo DMA?