Border Markets
At StarChannel, we understand the diverse needs and nuances of the border markets along the Texas-Mexico border. Our specialized offerings are tailored to help businesses succeed in these unique regions.
Harlingen-Weslaco-Brownsville-McAllen DMA
The Harlingen-Weslaco-Brownsville-McAllen DMA, located in the southernmost tip of Texas, is a thriving media market that includes cities like McAllen, Harlingen, and Brownsville. Renowned for its multicultural and bilingual population, this DMA offers exceptional opportunities for businesses aiming to reach a wide spectrum of viewers.
403,470
Television HH
92%
Hispanic Population
Laredo DMA
The Laredo DMA covers a broad region in South Texas, with Laredo as its central hub. This designated market area serves as a gateway to a diverse and culturally vibrant population, offering businesses a platform to engage with an engaged audience.
82,170
Television HH
95%
Hispanic Population
El Paso DMA
The El Paso DMA is a prominent media market located in the southwestern United States, centered around the city of El Paso, Texas. Situated near the Mexican border, it provides access to a culturally rich and diverse audience, making it an ideal choice for businesses looking to reach a multifaceted demographic.
371,730
Television HH
83%
Hispanic Population