Star Channel

Border Markets

El Paso DMA

Reach and engage the predominantly Hispanic market on both sides
of the Texas/Mexico border using the Power of Televisa




Hispanic Mkt Rank


YOY market size growth

The Market

El Paso DMA

The El Paso DMA is a unique border market with the majority of its working and spending population located across the border Juárez, Mx. El Paso serves as the epicenter to a population of a 3.8 million people, forming the largest bilingual and binational workforce in the Western Hemisphere called the Bordeplex Region. The Bordeplex region is a comparable size to San Antonio, TX. Our relevant advertising audience living and spending in this DMA are both sides of the border. No other station in this market gives you the audience size that Televisa does on both sections of our border DMA.

DMA United States Population


DMA Mexico Population


Total DMA Population



US Television HH


Hispanic Population


Local Business Owned by Women


Local Hispanic owned Business

The Audience


Spanish Spoken in Home

Viewership Data

of Latinas say a woman is the primary shopper in their households, controlling the majority of the current $1.2 Trillion Hispanic buying power

The Programming

Local News

National News

Hispanic audience now

Starchannel can help design a targeted Hispanic marketing plan along the border across multiple border markets. With over 30 years experience in harnessing the power of the Hispanic Consumer, Starchannel can optimize your market presence through spot buys, sponsorships, customized cross-marketing opportunities that resonate with our Hispanic audience.

Ready to Dominate the El Paso DMA