Star Channel

Border Markets

Harlingen-Weslaco-Brownsville-McAllen DMA

When it comes to Hispanic Television, the Key DMAs along the Texas/Mexico Border are dominated on BOTH SIDES by Televisa. Learn More about these markets and how branding with Televisa is the right choice.




Hispanic Mkt Rank


YOY market size growth

The Market

Harlingen-Weslaco-Brownsville-McAllen DMA

The Harlingen-Weslaco-Brownsville-McAllen DMA is a corridor that runs along the US Mexico Border in South Texas. This Market is affected by the economy in Mexico as well as the US. Over 20MM private vehicles cross over our border bridges every year to work, purchase goods, dine, and vacation. Our average border crossing time every day is 1 hour. Our relevant advertising audience living and spending in this DMA are on both sides of the border. No other station in this market gives you the audience size that Televisa does, reaching both sections of our border DMA.

DMA United States Population


DMA Mexico Population


Total DMA Population



Television HH


Hispanic Population


Local Business Owned by Women


Local Hispanic owned Business

The Audience


Spanish Spoken in Home

Viewership Data

86% of Latinas say a woman is the primary shopper in their households, controlling the majority of the current $1.2 trillion Hispanic buying power;

The Programming

Local News

National News

Hispanic audience now

Starchannel can help design a targeted Hispanic marketing plan along the border across multiple border markets. With over 30 years experience in harnessing the power of the Hispanic Consumer, Starchannel can optimize your market presence through spot buys, sponsorships, customized cross-marketing opportunities that resonate with our Hispanic audience.

Ready to Dominate in the Harlingen-Weslaco-Brownsville-McAllen DMA?