Border Markets
Harlingen-Weslaco-Brownsville-McAllen DMA
When it comes to Hispanic Television, the Key DMAs along the Texas/Mexico Border are dominated on BOTH SIDES by Televisa. Learn More about these markets and how branding with Televisa is the right choice.
83
Rank
10
Hispanic Mkt Rank
+9.36%
YOY market size growth
The Market
Harlingen-Weslaco-Brownsville-McAllen DMA
The Harlingen-Weslaco-Brownsville-McAllen DMA is a corridor that runs along the US Mexico Border in South Texas. This Market is affected by the economy in Mexico as well as the US. Over 20MM private vehicles cross over our border bridges every year to work, purchase goods, dine, and vacation. Our average border crossing time every day is 1 hour. Our relevant advertising audience living and spending in this DMA are on both sides of the border. No other station in this market gives you the audience size that Televisa does, reaching both sections of our border DMA.
DMA United States Population
1.3MM
DMA Mexico Population
1.5MM
Total DMA Population
2.5MM
403,470
Television HH
93%
Hispanic Population
21%
Local Business Owned by Women
58%
Local Hispanic owned Business
The Audience
79%
Spanish Spoken in Home
Viewership Data
86% of Latinas say a woman is the primary shopper in their households, controlling the majority of the current $1.2 trillion Hispanic buying power;
The Programming
Local News
National News
Hispanic audience now
Starchannel can help design a targeted Hispanic marketing plan along the border across multiple border markets. With over 30 years experience in harnessing the power of the Hispanic Consumer, Starchannel can optimize your market presence through spot buys, sponsorships, customized cross-marketing opportunities that resonate with our Hispanic audience.
