Border Markets
El Paso DMA
Reach and engage the predominantly Hispanic market on both sides
of the Texas/Mexico border using the Power of Televisa
91
Rank
19
Hispanic Mkt Rank
+7%
YOY market size growth
The Market
El Paso DMA
The El Paso DMA is a unique border market with the majority of its working and spending population located across the border Juárez, Mx. El Paso serves as the epicenter to a population of a 3.8 million people, forming the largest bilingual and binational workforce in the Western Hemisphere called the Bordeplex Region. The Bordeplex region is a comparable size to San Antonio, TX. Our relevant advertising audience living and spending in this DMA are both sides of the border. No other station in this market gives you the audience size that Televisa does on both sections of our border DMA.
DMA United States Population
678,815
DMA Mexico Population
3,140,447
Total DMA Population
3,819,262
371,730
US Television HH
83%
Hispanic Population
18%
Local Business Owned by Women
65%
Local Hispanic owned Business
The Audience
70%
Spanish Spoken in Home
Viewership Data
of Latinas say a woman is the primary shopper in their households, controlling the majority of the current $1.2 Trillion Hispanic buying power
The Programming
Local News
National News
Hispanic audience now
Starchannel can help design a targeted Hispanic marketing plan along the border across multiple border markets. With over 30 years experience in harnessing the power of the Hispanic Consumer, Starchannel can optimize your market presence through spot buys, sponsorships, customized cross-marketing opportunities that resonate with our Hispanic audience.
