Border Markets
Laredo DMA
Reach and engage the predominantly Hispanic market on both sides3 of the
Texas/Mexico border using the Power of Televisa
185
Rank
38
Hispanic Mkt Rank
+4.76%
YOY market size growth
The Market
Laredo DMA
The Laredo DMA is a market that accounts for more commerce coming North from Mexico daily than all other Texas/MexicoPorts of Entry combined. Our average border crossing time every day is 1.5hours, reflecting the volume of cross-border commuting in our market every day to work, purchase goods, dine, and vacation. Our relevant advertising audience living and spending in this DMA are on both sides of the border. With a population in Nuevo Laredo that almost doubles that of Laredo, no other station in this market gives you the audience size that Televisa does on both sections of our border DMA.
DMA United States Population
267,945
DMA Mexico Population
460,573
Total DMA Population
728,518
82,170
Television HH
95.3%
Hispanic Population
18%
Local Business Owned by Women
65%
Local Hispanic owned Business
The Audience
91%
Spanish Spoken in Home
Viewership Data
of Latinas say a woman is the primary shopper in their households, controlling the majority of the current $1.2 Trillion Hispanic buying power
The Programming
Local News
National News
Hispanic audience now
Starchannel can help design a targeted Hispanic marketing plan along the border across multiple border markets. With over 30 years experience in harnessing the power of the Hispanic Consumer, Starchannel can optimize your market presence through spot buys, sponsorships, customized cross-marketing opportunities that resonate with our Hispanic audience.
